What, exactly, should the company (case protagonists) do?
This project involves an analysis of an Asian company of your choice in relation to the political and the economic integration of Asia to the global economy. The objective is to allow you to learn about this company’s strategy of going global.
Final Research Paper Format
Suggested Theme for your final research paper: The Globalization of an Asian Firm
Your final paper (about 12-14 pages Double spaced) should persuasively argue and reason half a dozen major points. This final paper will require your critical insights, analysis, and recommendations for this company.
- A short introduction of the company? Why does this company want to globalize?
- What are the most important issues/challenges that confront the company when starting business in the US or in Europe?
- What is your analysis of these issues?
- You can start with SWOT/PESTEL.
- You should use Michael Porter’s Five forces analysis as a framework for analyzing the level of competition within an industry.
- You may also need Michael Porter’s Diamond Model of National Advantages to help understand the competitive advantage nations possess due to certain factors available to them, and to explain how governments can act as catalysts to improve a country’s position in a globally competitive economic environment.
- What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action that will improve the company’s competitive position and/or outcomes.
- Conclusion
you could choose a topic from below, do not choose the topic which not from here:
SUGGESTED TOPICSfor Final Research Paper
Some suggested companies for your research paper on the Globalization of an Asian firm:
JAPAN: Toyota, Honda, Nissan, Canon, Nikon, NTT, Softbank, Uniqlo, Mitsubishi, Sumitomo, Hitachi, Sony, Fuji Industries.
KOREA:Samsung, Hyundai, LG, POSCO, LOTTE
INDIA: Mahindra and Mahindra; INFOSYS; Tata; WIPRO
GREATER CHINA
Taiwan and Hong Kong: HONHAI/FOXCONN; HTC; Taiwan Semiconductor (TSMC), Li and Fung, Hutchinson Whampoa.
Mainland:Tsingtao Beer; Lenovo; Haier; ZTE; TCL/RCA; Wanxiang; Fuyao Glass; Dalian Wanda; Shuanghui-Smithfield; BYD; Baidu, Tencent; Alibaba, China Mobile; Huawei; ICBC, etc
Use APA style to write and cite. Try to express in your own words
Requirements: 12 pages long