Conduct a strategic analysis of an organisation in the Transport industry(UPS). Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry

Conduct a strategic analysis of an organisation in the Transport industry(UPS). Apply the tools we have covered in the subject so far to analyse an organisation working in a transport industry 1000 words
External analysis  : Macro-environmental and industry analysis.
Macro-environmental may consist of : 

Political 
Legal 
Environmental 
Technological 
Demographic 
Social- cultural 
Ethical 
Economical 

Industry analysis consist may  of:
–    Strengths
–    Weaknesses
–    Opportunities
–    Threats