Marketing plan [wlos: 1, 2, 3, 4] [clos: 1, 2, 3, 4, 5, 6]

Chapter 9 of the course text, Principles of Marketing
Chapter 10 of the course text, Principles of Marketing
It is recommended you review the course text and other resources read or watched throughout this course.

Instructions:
Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background

Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.

Section 2 – SWOT Analysis

Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.

Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)

Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.

Section 2 – The Marketing Mix

Formulate the four Ps for your proposed product or service:

Product

Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas

Branding
Packaging
Support
Quality

Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:

corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.

Conclude with a summary of your plan and why it deserves to be funded.

Helpful Tips

Part A

Section 1: Understanding the background of the company will help you complete the SWOT analysis. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 2: Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea, so use the SWOT analysis to defend it. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 3: Use the information you researched and analyzed in the Week 4 video presentation to complete this section. Analyze some micro- and macroenvironment factors that affect the company’s overall marketing strategy globally. You need to provide enough details about the information you included in your slides to incorporate it with the rest of the paper.
Make sure you incorporated your instructor’s feedback.

Part B

Section 1: Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Also, review and refer to Section 7.3 of the course text, Principles of Marketing.
Section 2: Spend considerable time completing the four P’s of your marketing plan; this is the essence of your plan. Someone should be able to understand your plan just by reading this section only.
Section 3: Research, analyze, and discuss your internship brand at the global level or in a foreign market. Also, discuss its CSR and DEI efforts.

Upload Your Project to Folio
It is recommended that you upload your completed paper to Folio. Skills, that were reviewed in Week 4, can be tagged on your Folio page along with a description of the project’s purpose. For more information on these skills, review the Marketing Skills: Developing Career ReadinessLinks to an external site. module in Week 4. For information on how to set up and use your Folio account as well as tag skills, check out the Folio webpage in the Student Success Center.
Project Submission Instructions

At the end of your marketing plan, add an APA-formatted appendix.

Save your marketing plan as a Word document.
Upload it to Waypoint.

Directions
Click each tab to review the instructions to complete and submit your project.
Formatting Requirements
The Marketing Plan final project paper

Must be 9 to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site.resource.
Must include a separate title page and slide with the following:

Title of project in bold font

Space should be between title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

Must use at least four scholarly or credible sources in addition to the course text.

Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

Law assignment 4 | Law homework help

IRAC FORMAT
4-5 PAGES NOT INCLUDING REFERENCE AND TITLE PAGE
MUST INCLUDE PROPER CITATIONS
REFERENCE PAGE REQUIRED
3 UNITED STATES STATUTES
3 UNITED STATES CASES
ASSIGNMENT 4 – PRIVACY LAW
Olivia is the CEO for “Freedom Enterprises,” a financial services conglomerate with over 10 billion in assets. Among Freedom’s primary businesses are banking, health insurance and property and casualty insurance. Olivia comes to your office seeking counsel relative to certain events that have transpired over the past few months at Freedom.
Freedom recently fired an employee over an email that was intercepted by Freedom’s Information Security Team. Freedom has a written policy that states that it does not monitor employee email or internet usage. Although all employees are provided with a company email address, the email in question was sent through the employee’s personal Yahoo account to an unidentified third party. The employee accessed his personal email through a company issued laptop via the company’s internet service provider.
The email stated the following:
Subject: Information
Hey X, nice meeting with you yesterday. To follow up on our conversation, I have managed to find the information you were requesting:
1. I attached a file listing all policyholders living in New Tudor. The document lists all policyholders by first initial and last name, address, policy number and phone number.
2. I attached a second file, which lists 30,000 Social Security Numbers. As we discussed, we will split the money after you sell them. What did he agree to? $1 per SSN? I can also confirm that on 5/1/2018, Freedom disclosed the attached 30,000 SSNs to “System F Industries.” Our regulators are sniffing around this a bit but I wouldn’t worry about it because our Board of Directors ran it though our outside counsel before signing off on it.
3. Stop worrying! Our Human Resources and Information Security Team is a pretty incompetent group. There is no way they read any emails that employees send. They don’t check to see if we wear our badges. They don’t even have a written information security policy! I have done deals like this many times so don’t be worried, I have everything under control. In fact, many of our employees have a little “side business” going on with all the data we keep. It is obviously very profitable. We need it with the lousy salaries we get here anyway.
4. I was told by Freedom’s Senior Vice President to hack into the IRS’s database and uncover their algorithm for determining which businesses to audit. I just cracked it yesterday and I am sending it to you first. I am sure this will be very valuable on the market. As discussed, we will split the profits once it is sold.
Alex Young
Senior Regulatory Analyst
Freedom Enterprises
Olivia is obviously concerned with what liability or sanctions may be imposed on Freedom. Your supervising attorney asks you to prepare a memo discussing all potential privacy-related issues in Freedom’s case. Please advise your supervising attorney on the likely outcome of each issue, and cite appropriate authorities.

Business finance – management week 2 assignment due by mar 19. | BUS 405 Principles of Investments

Investment Analysis
Throughout this course, you will work on different portions of your final paper, which is an investment portfolio based on the scenario described below.
For this week’s assignment, you will identify and examine at least two stocks and one other investment type you are interested in to build your investment portfolio.
Scenario: Imagine you have just won $100,000 in a lottery. You want to invest this money wisely so it can grow over time and help you achieve your overall investment goals.
Prior to beginning work on this assignment,
•  It is strongly recommended that you look ahead to future weeks’ assignments because you will need to plan and prepare to complete all tasks and assignments by the deadlines.
•  Read How to Set SMART Goals for Your Investments Links to an external site. .
•  Read How to Set Investing Goals Links to an external site. .
•  Research stocks of publicly traded companies and other types of investment you want to invest in. Two suggested sites you can use to conduct independent research are Yahoo! Finance Links to an external site. or MarketWatch Links to an external site. .
In your paper,
•  Describe your current financial situation at a high level. For example, consider discussing your current and future income potential, current debt, current investments, and anything else significant that can impact your investment strategy.
•  Create at least two investment goals (Pay off Mortgage $740k and Save for retirement) for yourself that are SMART (specific, measurable, attainable, realistic, and time-bound).
•  Identify a type of investment you would like to consider as part of your investment portfolio that is not a stock (e.g., bonds, mutual funds, real estate, etc.).
•  Explain why you chose or are interested in that type of investment.
•  Identify at least five stocks of publicly traded companies you want to invest in.
•  Explain why you chose those stocks using specific data or information about the company.
•  Explain how your investment choices align with your overall financial goals.
The Investment Analysis paper
•  Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site.
•  Must include a separate title page with the following:
?  Title of paper in bold font
?  Space should appear between the title and the rest of the information on the title page.
?  Student’s name
?  Name of institution (The University of Arizona Global Campus)
?  Course name and number
?  Instructor’s name
?  Due date
•  Must utilize academic voice. See the Academic Voice Links to an external site. resource for additional guidance.
•  Must use at least two scholarly, peer-reviewed or credible sources in addition to the course text. Wikipediaand Investopedia are examples of sources that are NOT acceptable for this assignment.
•  Must document any information used from sources in APA Style. 
•  Must include a separate references page that is formatted according to APA Style.

Data visualization dashboard | Accounting homework help

You serve as the Deputy Chief Financial Officer of your city government. Recent
discussions in upper-level management meetings highlight concerns about the
government’s financial performance. Juliet Sweeting, the city’s Chief Financial
Officer (CFO) asked you to help benchmark your city’s financial performance against
another city of similar size. You have been tasked to create a Dashboard in Excel
that can use to compare your city to any other city. The comparison will be done with
ratios commonly used to evaluate the financial health of city governments.
Your goal is to choose another city similar to yours and compute the ratios for each
city. Create a dashboard whereby Ms. Sweeting, CFO can easily read and
understand the results in 30 seconds or less.
1. Find the Comprehensive Annual Financial Reports for two cities.
2. Type in the financial statements of the two cities in side-by-side fashion on Tab 3
of your Excel file (Do not copy and paste a picture. You need these numbers for
your computations). If data not shown on the financial statements is necessary
for your ratio computations, create an “Other Information” area to post this data
for the two cities.
3. Use Tab 2 of your Excel file to show the computation of the ratios by category; see the Appendix below. The information used to compute the ratios should flow
from the data in Tab 3. Make sure it is clear to your CFO that you know how to
compute and interpret these ratios.
4. Use Tab 1 to create a dashboard showing the results of the ratios, comparing
the two cities. The dashboard should be composed ONLY of clearly-marked
graphs that convey the data in a way that makes it easy to read and understand
quickly.
5. When Ms. Juliet Sweeting, CFO changes numbers on the financial statements
on Tab 3, the dashboard graphs should automatically change.
The ratios required fall into three categories, as shown in the Appendix
Use the most recent annual financial statements.
• Present 2 decimal points for all figures in your deliverable
• Remember all reports and dashboards should be clear and easy to read
• Use a large enough font that anyone can easily read your dashboard

Ethical principle application | Nursing homework help

 
You have been working as a nurse in the adult oncology unit for the past year. You have developed a close relationship with many of your patients, but Mr. Newcomb has a special place in your heart. He has been diagnosed with stage 4 pancreatic cancer and has undergone aggressive chemotherapy. Each day his wife has come to the unit to be with her husband. They have been married for over 40 years and share a deep love.
Mr. and Mrs. Newcomb have made the decision to no longer continue with treatment and have decided that hospice care is needed. Over the past few days, you have watched Mr. Newcomb’s health decline, and you can tell from your experience that he does not have much time left to live. Mr. Newcomb has been very open about discussing his death, and you have had the opportunity to learn about his life and the legacy he will leave behind.
While you are completing your rounds, you stop in Mr. Newcomb’s room to see how he is doing. You ask, “Is there anything else I can do for you?” Mr. Newcomb has rarely asked for anything, but today he has one request. Mr. Newcomb states, “Before I die, I would like to see my mistress one more time. Mrs. Newcomb is always here. Do you think you could tell her that I will be busy for a few hours tomorrow so I can make arrangements to see my mistress one more time?”
Reflect on the following questions before you begin working on this task:
•   What would you do in this scenario?
•   How can your knowledge of ethical principles be utilized to determine your response to Mr. Newcomb?
•   How would this affect you as a nurse and direct provider of care for Mr. Newcomb?
A.  Summarize how the principles of beneficence, non-maleficence, autonomy, and justice apply to the scenario by doing the following:
1.  Describe how you would respond to Mr. Newcomb’s request.
2.  Evaluate how you applied the principles of beneficence, non-maleficence, autonomy, and justice to the scenario.
3.  Examine how personal beliefs and values influenced your response to the scenario.
4.  Describe three strategies to promote self-care.

Arts and ideas | Architecture and Design homework help

You are required to view a contemporary, original piece of art in your area and compare/contrast it to an ancient work from your text, after analyzing both pieces. For example, if you choose a portrait of a leader, find one in your text; if you choose a building, like a church, find one in your text to compare.   
Note:   If a museum is not available, try your public library, local community college, or an art gallery for sculptures, parks for statues, or government buildings for paintings.  Also, don’t forget that architecture is an art form.  Look around for a church or an interesting building.  Art is everywhere!
Your paper should address the following:

Identification: Provide Identifying details for each work (10 points = 5 points for each work):

Artist: Who was the artist? 
Title of the work: What is the title of the work? 
Date: When was the work created?
Media: How/with what was the work created?
Location:  Where is the work from your area displayed? For the work from your text, please also include the page number.

Description: What does each work look like? (100 points = 50 points for each work):

Describe the subject matter of each work, in detail.  Imagine you are describing the work to a blind person; use that level of detail.  For example, don’t just say there’s a house in a field.
Identify and discuss five formal elements of art (Choose from line, shape, color, texture, space, contrast, scale, balance, and emphasis) in detail, for each work.  For instance, don’t just tell me there were lines in the work, tell me what kind (straight, curved, horizontal, diagonal, thick, thin, implied, etc.) and tell me how they affect the composition (lines dominate the left half of the work, etc.).

Compare and Contrast the two (2) works (70 points):

Compare and contrast the works (Do not compare the terms from part 2), and answer these questions in your analysis:  How are the works similar and how are they different? Is the message or function the same?  Is the intended audience different?  Do they look alike or not? Has the meaning changed over time?
Also discuss such things as symbolism and purpose (aesthetic, social commentary, propaganda, etc.) and evaluate the effectiveness of the works.  

Write a final paper from my rough draft with following all

Upon completing the writing project, you will:
(1) Obtain experience in writing about genomics;
(2) Synthesize information from several sources that address your topic and your question;
(3) Build an argument to defend the answer to your topic/question.
For each option, the final product of the writing project will be a five-page (double-spaced) report. The project must be written eloquently and in complete sentences. Writing quality counts!

Submitted on time – 20 points
Brief Introduction to your topic (1-2 paragraphs) – 50 points

This should be brief but give the reader the context to understand your paper. Assume the audience of your paper is your fellow classmates and Dr. Demuth. Make sure that you include information that is relevant to your thesis, and exclude information that is not relevant to your thesis.

Thesis – 20 points

This is where you start addressing your question and/or thesis. It is the start of the body, or main part, of your project.
BOLD these sentences.

Body (100 points)

This is the main part of your paper and includes arguments for defending your thesis. You will likely cite a few research papers here.
There must be a minimum of three paragraphs and five pages. 10 points will be deducted for each missing paragraph or page.
The five pages are for WRITING; references and/or figures are not included.

A citation/reference to at least TWO lectures – 20 points

This is to make sure that the basic principles of genomics are in your paper. You can use a simple citation format, such as (Module 2, Genomic diversity).

At least THREE citations/references to the primary RESEARCH literature – 30 points

This has to be a research article (not a review article or a mainstream news article). If you are unsure, you can ask Dr. Fujita. Many students lose points on this so be sure you have a real research paper!

Adequate grammar – 30 points

Use complete and coherent sentences. The paper needs to flow and make logical sense. Dr. Demuth must be able to understand the writing.

Unicheck score is <10% – 10 points
Response to blind reviews – 40 points

You need to provide responses to the group review feedback.
Every comment/suggestion needs to be responded to.
For positive feedback, a simple “Thank you” will suffice.
For constructive feedback, explain in a sentence or two how you addressed that feedback in your paper.
Submit this as a separate page in your paper.

Business investment report | Business & Finance homework help

  
Your neighborhood laundromat is for sale and a friend is considering investing in this business. Your friend has asked for your financial advice regarding this endeavor.
For the business alone and no other assets (such as the building and land), the purchase price is $260,000. The net cash flows for the project are $32,000 per year for the next 5 years. The plan is to borrow the money for this investment at 6%.
You will need to submit a presentation sharing your recommendation and you must address the following questions:
Part A: Calculate the Net Present Value and Payback Period:

What is the net present value of this project?
Calculate the simple payback period for this project. Your desired payback period is 5 years. How long is the payback period for this project?

Use the following template to complete the Unit 4 Excel spreadsheet (IP): Unit 4 IP Assignment Template
Part B: Evaluate the investment and provide calculations for an alternative deal:

How would you evaluate this investment? What would be a good price at which to purchase this business?

Part C: In a 15-slide presentation, show your calculations and recommendations on whether to purchase the laundromat. Be sure to address the questions above in the presentation.
  APA format means, at a minimum, you will need the following:

Title slide: Remember the running head. The title should be in all capitals.
Length: 15 slides minimum
Body slides: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your presentation for this assignment is 15 slides. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference slide: References that align with your in-body academic sources are listed on the final slide of your presentation. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference slide is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

Avenue of Advocacy that I Have Taken Into My Personal Life Discussion

reply to discussion post belowWhat a phenomenal story Pete, thank you for sharing that story with us!  And can I say how thankful so many families must be, that have had loved ones saved dues to your extensive efforts to get this program started!  One avenue of advocacy that I have taken into my personal life is helping educate and assist people with nutrition.  Although this is not directly related to CI/KR, I feel that the country as a whole does not do enough with the education of our youth.  One way this could be alleviated is through the Food and Drug Administration (FDA) and other agricultural companies throughout the Nation.  Although this is a tough topic to speak of, largely due to the fact that so much of the Nation’s agricultural cash crops (Corn, Soy, Wheat, etc.) are controlled by monopolies.  With vast sums of money tied into these resources, why would information be given to the masses that would tell them to stop eating products containing corn syrup, high fructose corn syrup, dextrose, sugar, maltodextrin just to name a few. One young man that I work with has been having issues with his weight and it has started to negatively effect his health, work performance and productivity.  I took it upon myself to start educating him and helping with his overall health.  The first thing that I did was sit down with him and asked him to name 5 things that he routinely eats that he knows he shouldn’t.  The list contained items such as soda, chips and other convenient snacks, sweet breads, desserts… you get the idea.  Now, this is a 26 year old male, active duty Navy and an adult capable of making his own decisions.  If he KNOWS that he shouldn’t be eating items such as this, why is he?  There is information out there that tells us things like this are bad for our overall health, but what about those individuals that don’t get to make their own nutritional choices?  This is a topic very near and dear to me and I am extremely curious to see what some of you think.  I feel the more information needs to provided to the youth of our country, and from a government standpoint, WE need to initiate a movement to better the health and well-being of our children. 

Case study — home depot

 
Research Home Depot, answer the following questions, and be sure to cite your sources:
1. Assess the company’s strategy and performance with environmental and employee stakeholders.
2. As a publicly traded corporation, how can Home Depot justify budgeting so much money for philanthropy? What areas other than the environment, disaster relief, and affordable housing might be appropriate for strategic philanthropy by Home Depot?
3. How does Home Depot’s desire to be passionate about customer service relate to their social responsibility?
 
Need in below format  
Assignment Name
This is your introduction. Write 100-150 word introductions to Case study. 
Answer question 1? Write 200-250 words minimum with 2-3 paragraphs. Describe leadership at your chosen organization. Address the leadership board or executives at the organization. Discuss the organizational structure and any information regarding change in leadership.  An organizational chart if available can be shown in this section. But you have to analysis the leadership and do not just list bulletins. 
Answer question 2? Write 200-250 words minimum with 2-3 paragraphs. Describe and discuss if the organization is successful or not successful. Why makes this organization successful or not successful. Critical analysis and thinking from your own perceptive of the organization and its success or failure should be addressed in this section. 
Answer question 3? Write 200-250 words minimum with 2-3 paragraphs. From your own perspective and point of view discuss how to determine if the organization is ethical or not ethical. Discuss any unethical occurrences such as fraud and failure of leadership here. Use what you have learned so far in class to address how to determine if organization is ethical or not ethical.  
References: