Business finance – operations management 5 assignment – marketing

Overview
This assignment consists of two sections:

Marketing plan and sales strategy (an MS Word document).
Marketing budget (using the Business Plan Financials Excel Template).

To successfully complete this assignment, you must attach both documents to the submission area as separate files
Download A2-Marketing Plan Template Download A2-Marketing Plan Template[DOC]
Download the Tutorial on How to Complete The Business Plan Financials Excel Document [XLSX]Download Tutorial on How to Complete The Business Plan Financials Excel Document [XLSX]
Reminders

Your company, whether it’s a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.

Section 1: Marketing Plan and Sales Strategy
In MS Word, write the 3-5 page marketing plan and sales strategy section of your business plan, in which you:

Revise the company’s target market based on the feedback received in the Week 3 discussion thread.

Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.

Assess your chosen company’s market competition.

Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.

When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?

Be sure to detail your plan to differentiate yourself from the competition.

Outline the company’s value proposition and create a marketing slogan/tagline for the product.

The value proposition tells your customers why they want to do business with you.
You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.

Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.

Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.

Formatting
Format your assignment according to these requirements:
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
You must include headings in your paper for each major topic.
Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.

Note: There is no minimum requirement for the number of resources used in this assignment.

Section 2: Marketing Budget
In this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.
Reminders

You will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.
You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.

Instructions
Develop a marketing budget, supporting your marketing plan and sales goals, in which you:

Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.
Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:

Begin with the current year and complete a marketing budget for the business’s first two years.
Leave at zero any marketing vehicles you do not plan to use.
Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.
Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.
Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.

Learning Outcomes
The specific course learning outcome associated with this assignment is:

Create a marketing plan for a company that identifies a target market, market competition, a company message, marketing vehicles, and a budget.

Discussion response on article summary for forensic populations | COUN 6511 – Treatment of Forensic Populations

 In 200-250 words, read the below and provide one of the following:

Ask a probing question.
Share an insight from having read your colleague’s posting.
Offer and support an opinion.
Validate an idea with your own experience.
Make a suggestion.
Expand on your colleague’s posting.

For this assignment I selected a meta-analysis article on the effects of Day Reporting Centers (DRC) on recidivism. A DRC is a court-ordered form of community supervision that is more intensive than traditional probation though less restrictive than incarceration. Individuals ordered to participate in a DRC are required to report to a center each day for programming and / or treatment but are then allowed to return to their homes at night.
This meta-analysis included a review of nine studies published between 1996 and 2017 that were found through a search criterion for crime, evaluation, and DRC. The researchers noted that a primary limitation in this study was the heterogeneity amongst studies in the sample. This means that studies varied in terms of DRC structure, program availability, and how recidivism was defined. As Geyer (2009) noted, recidivism is often a dichotomous measurement. However, some studies in the sample defined recidivism by whether the individual was arrested, convicted, reincarcerated, or a combination of these, adding to the heterogeneity of the studies. Overall, the findings in this study suggest that DRCs for adult offenders are no different in terms of recidivism outcomes than traditional supervision options (Wong et al., 2019). However, it was noted that front-end DRCs (i.e., those used as a means of supervision prior to incarceration) had a more significant impact on recidivism than back-end DRCs (those used to help transition an individual from prison to community). The researchers noted that the statistical significance of treatment impact varies based on how recidivism is measured. They recommend that future studies involving DRCs should deliberately include details of the program so they can be better compared and contrasted with other programs (Wong et al.).
Though recidivism can be easy to measure (Geyer, 2009), the definition of it becomes more complex. As Wong et al. (2019) noted, the studies in their sample varied in terms of how recidivism was defined. Additionally, the variance in what the DRCs were offering in terms of treatment or services creates several moderating variables. What I took from the study is that when you are trying to determine an effect on recidivism, you need to be very specific in how you are defining recidivism as well as which intervention you are measuring effect for. For example, it would not be enough to say you want to determine if a DRC reduces recidivism but rather if a specific drug treatment program administered through a DRC has an effect on re-arrest rates for drug offenses.
References
Geyer, M.D. (2009). Treatment outcome models. Walden University.
Wong, J.S., Bouchard, J., Lee, C., & Gushue, K. (2019). Examining the effects of day reporting centers on recidivism: A meta-analysis. Journal of Offender Rehabilitation, 58(3), 240-260. https://doi.org/10.1080/10509674.2019.1583300

Marketing plan [wlos: 1, 2, 3, 4] [clos: 1, 2, 3, 4, 5, 6]

Chapter 9 of the course text, Principles of Marketing
Chapter 10 of the course text, Principles of Marketing
It is recommended you review the course text and other resources read or watched throughout this course.

Instructions:
Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background

Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.

Section 2 – SWOT Analysis

Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.

Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)

Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.

Section 2 – The Marketing Mix

Formulate the four Ps for your proposed product or service:

Product

Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas

Branding
Packaging
Support
Quality

Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:

corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.

Conclude with a summary of your plan and why it deserves to be funded.

Helpful Tips

Part A

Section 1: Understanding the background of the company will help you complete the SWOT analysis. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 2: Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea, so use the SWOT analysis to defend it. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 3: Use the information you researched and analyzed in the Week 4 video presentation to complete this section. Analyze some micro- and macroenvironment factors that affect the company’s overall marketing strategy globally. You need to provide enough details about the information you included in your slides to incorporate it with the rest of the paper.
Make sure you incorporated your instructor’s feedback.

Part B

Section 1: Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Also, review and refer to Section 7.3 of the course text, Principles of Marketing.
Section 2: Spend considerable time completing the four P’s of your marketing plan; this is the essence of your plan. Someone should be able to understand your plan just by reading this section only.
Section 3: Research, analyze, and discuss your internship brand at the global level or in a foreign market. Also, discuss its CSR and DEI efforts.

Upload Your Project to Folio
It is recommended that you upload your completed paper to Folio. Skills, that were reviewed in Week 4, can be tagged on your Folio page along with a description of the project’s purpose. For more information on these skills, review the Marketing Skills: Developing Career ReadinessLinks to an external site. module in Week 4. For information on how to set up and use your Folio account as well as tag skills, check out the Folio webpage in the Student Success Center.
Project Submission Instructions

At the end of your marketing plan, add an APA-formatted appendix.

Save your marketing plan as a Word document.
Upload it to Waypoint.

Directions
Click each tab to review the instructions to complete and submit your project.
Formatting Requirements
The Marketing Plan final project paper

Must be 9 to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site.resource.
Must include a separate title page and slide with the following:

Title of project in bold font

Space should be between title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

Must use at least four scholarly or credible sources in addition to the course text.

Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.

Mlb to germany | Law homework help

be sure to include the following critical elements: Topic is MLB to GermanyI. Overview In this section, you will continue to provide an overview of your chosen sport organization that you plan to pursue for your final project, its current state,and the goal it hopes to achieve.D. Briefly discuss some specific business data that can be used to inform the decision of the sport organization’s expansion into an internationalmarket.E. Provide a high-level description of potential sales and revenue growth opportunity that your target nation provides.F. Determine potential costs associated with bringing this sport organization into the international market. For example, where would yourorganization’s headquarters be located within the target nation? Where will games be played?
II. Sport Organization AnalysisIn this part of the assessment, you will examine your sport organization by conducting a SWOT analysis and reviewing the results, which will then informfuture decisions and strategies for moving to new markets.A. Conduct a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats of your organization.B. Based on your SWOT analysis, describe the readiness of the organization to enter the market of your target nation.
III. Target Nation AnalysisEach nation has its own unique characteristics that must be considered before conducting business within it. In this part of the assessment, you willanalyze your target nation in order to best inform your approach to expanding your sport organization.A. Analyze the current status of your target nation’s economy. How can this impact the success of your organization within that market?B. Analyze the presence of the sport industry within your target nation; justify how your organization will fit within this industry.C. Analyze political and policy challenges and benefits presented by your target nation to organizations joining its sport market.should be 3 to 5 pages in length with double spacing, 12-point Times New Roman font, and APA formatting.

Business finance – accounting 3-2 assignment: costing methods

Overview
Companies choose their costing method based on their business activities and processes, as well as the products and services they offer. A company can be a manufacturing, merchandising, or service organization; this also impacts which costing method will be most useful for its purposes. As a part of costing, the company also needs to decide how to classify overhead costs using either traditional or activity-based costing (ABC).
In this written assignment, you will choose a company, consider its business and costing requirements, and recommend a costing system that will work best for the business.
Prompt
Think about a company you know. This could be a current or past employer or a company you admire. Consider its business activities and the type of products and services offered. Based on what you have learned so far, write a short paper that reflects on the different costing methods and speculates on how they might apply to your selected company.
Specifically, you must address the following rubric criteria:

Company Overview: Identify the company you selected and provide a brief overview of its business.

Is it a manufacturing, merchandising, or service organization?

Costing Methods: Compare the job order and process costing methods, and explain how each of these can be applied to the company.

How could the costs differ if one method is chosen over the other?

Factory Overhead: Outline possible indirect or overhead costs the company may need to account for, and identify the type of costing the company might use for these costs.

If the company decides to use activity-based costing (ABC), what are some activity bases (cost drivers) it might use to allocate these costs?

Recommendation: Based on your analysis, recommend a costing method for the company, and explain why you think this method will work best for the business.

Guidelines for Submission
Submit your assignment as a 2- to 4-page Word document. Sources should be cited according to APA style.

Data visualization dashboard | Accounting homework help

You serve as the Deputy Chief Financial Officer of your city government. Recent
discussions in upper-level management meetings highlight concerns about the
government’s financial performance. Juliet Sweeting, the city’s Chief Financial
Officer (CFO) asked you to help benchmark your city’s financial performance against
another city of similar size. You have been tasked to create a Dashboard in Excel
that can use to compare your city to any other city. The comparison will be done with
ratios commonly used to evaluate the financial health of city governments.
Your goal is to choose another city similar to yours and compute the ratios for each
city. Create a dashboard whereby Ms. Sweeting, CFO can easily read and
understand the results in 30 seconds or less.
1. Find the Comprehensive Annual Financial Reports for two cities.
2. Type in the financial statements of the two cities in side-by-side fashion on Tab 3
of your Excel file (Do not copy and paste a picture. You need these numbers for
your computations). If data not shown on the financial statements is necessary
for your ratio computations, create an “Other Information” area to post this data
for the two cities.
3. Use Tab 2 of your Excel file to show the computation of the ratios by category; see the Appendix below. The information used to compute the ratios should flow
from the data in Tab 3. Make sure it is clear to your CFO that you know how to
compute and interpret these ratios.
4. Use Tab 1 to create a dashboard showing the results of the ratios, comparing
the two cities. The dashboard should be composed ONLY of clearly-marked
graphs that convey the data in a way that makes it easy to read and understand
quickly.
5. When Ms. Juliet Sweeting, CFO changes numbers on the financial statements
on Tab 3, the dashboard graphs should automatically change.
The ratios required fall into three categories, as shown in the Appendix
Use the most recent annual financial statements.
• Present 2 decimal points for all figures in your deliverable
• Remember all reports and dashboards should be clear and easy to read
• Use a large enough font that anyone can easily read your dashboard

Ethical principle application | Nursing homework help

 
You have been working as a nurse in the adult oncology unit for the past year. You have developed a close relationship with many of your patients, but Mr. Newcomb has a special place in your heart. He has been diagnosed with stage 4 pancreatic cancer and has undergone aggressive chemotherapy. Each day his wife has come to the unit to be with her husband. They have been married for over 40 years and share a deep love.
Mr. and Mrs. Newcomb have made the decision to no longer continue with treatment and have decided that hospice care is needed. Over the past few days, you have watched Mr. Newcomb’s health decline, and you can tell from your experience that he does not have much time left to live. Mr. Newcomb has been very open about discussing his death, and you have had the opportunity to learn about his life and the legacy he will leave behind.
While you are completing your rounds, you stop in Mr. Newcomb’s room to see how he is doing. You ask, “Is there anything else I can do for you?” Mr. Newcomb has rarely asked for anything, but today he has one request. Mr. Newcomb states, “Before I die, I would like to see my mistress one more time. Mrs. Newcomb is always here. Do you think you could tell her that I will be busy for a few hours tomorrow so I can make arrangements to see my mistress one more time?”
Reflect on the following questions before you begin working on this task:
•   What would you do in this scenario?
•   How can your knowledge of ethical principles be utilized to determine your response to Mr. Newcomb?
•   How would this affect you as a nurse and direct provider of care for Mr. Newcomb?
A.  Summarize how the principles of beneficence, non-maleficence, autonomy, and justice apply to the scenario by doing the following:
1.  Describe how you would respond to Mr. Newcomb’s request.
2.  Evaluate how you applied the principles of beneficence, non-maleficence, autonomy, and justice to the scenario.
3.  Examine how personal beliefs and values influenced your response to the scenario.
4.  Describe three strategies to promote self-care.

Arts and ideas | Architecture and Design homework help

You are required to view a contemporary, original piece of art in your area and compare/contrast it to an ancient work from your text, after analyzing both pieces. For example, if you choose a portrait of a leader, find one in your text; if you choose a building, like a church, find one in your text to compare.   
Note:   If a museum is not available, try your public library, local community college, or an art gallery for sculptures, parks for statues, or government buildings for paintings.  Also, don’t forget that architecture is an art form.  Look around for a church or an interesting building.  Art is everywhere!
Your paper should address the following:

Identification: Provide Identifying details for each work (10 points = 5 points for each work):

Artist: Who was the artist? 
Title of the work: What is the title of the work? 
Date: When was the work created?
Media: How/with what was the work created?
Location:  Where is the work from your area displayed? For the work from your text, please also include the page number.

Description: What does each work look like? (100 points = 50 points for each work):

Describe the subject matter of each work, in detail.  Imagine you are describing the work to a blind person; use that level of detail.  For example, don’t just say there’s a house in a field.
Identify and discuss five formal elements of art (Choose from line, shape, color, texture, space, contrast, scale, balance, and emphasis) in detail, for each work.  For instance, don’t just tell me there were lines in the work, tell me what kind (straight, curved, horizontal, diagonal, thick, thin, implied, etc.) and tell me how they affect the composition (lines dominate the left half of the work, etc.).

Compare and Contrast the two (2) works (70 points):

Compare and contrast the works (Do not compare the terms from part 2), and answer these questions in your analysis:  How are the works similar and how are they different? Is the message or function the same?  Is the intended audience different?  Do they look alike or not? Has the meaning changed over time?
Also discuss such things as symbolism and purpose (aesthetic, social commentary, propaganda, etc.) and evaluate the effectiveness of the works.  

Write a final paper from my rough draft with following all

Upon completing the writing project, you will:
(1) Obtain experience in writing about genomics;
(2) Synthesize information from several sources that address your topic and your question;
(3) Build an argument to defend the answer to your topic/question.
For each option, the final product of the writing project will be a five-page (double-spaced) report. The project must be written eloquently and in complete sentences. Writing quality counts!

Submitted on time – 20 points
Brief Introduction to your topic (1-2 paragraphs) – 50 points

This should be brief but give the reader the context to understand your paper. Assume the audience of your paper is your fellow classmates and Dr. Demuth. Make sure that you include information that is relevant to your thesis, and exclude information that is not relevant to your thesis.

Thesis – 20 points

This is where you start addressing your question and/or thesis. It is the start of the body, or main part, of your project.
BOLD these sentences.

Body (100 points)

This is the main part of your paper and includes arguments for defending your thesis. You will likely cite a few research papers here.
There must be a minimum of three paragraphs and five pages. 10 points will be deducted for each missing paragraph or page.
The five pages are for WRITING; references and/or figures are not included.

A citation/reference to at least TWO lectures – 20 points

This is to make sure that the basic principles of genomics are in your paper. You can use a simple citation format, such as (Module 2, Genomic diversity).

At least THREE citations/references to the primary RESEARCH literature – 30 points

This has to be a research article (not a review article or a mainstream news article). If you are unsure, you can ask Dr. Fujita. Many students lose points on this so be sure you have a real research paper!

Adequate grammar – 30 points

Use complete and coherent sentences. The paper needs to flow and make logical sense. Dr. Demuth must be able to understand the writing.

Unicheck score is <10% – 10 points
Response to blind reviews – 40 points

You need to provide responses to the group review feedback.
Every comment/suggestion needs to be responded to.
For positive feedback, a simple “Thank you” will suffice.
For constructive feedback, explain in a sentence or two how you addressed that feedback in your paper.
Submit this as a separate page in your paper.

Business investment report | Business & Finance homework help

  
Your neighborhood laundromat is for sale and a friend is considering investing in this business. Your friend has asked for your financial advice regarding this endeavor.
For the business alone and no other assets (such as the building and land), the purchase price is $260,000. The net cash flows for the project are $32,000 per year for the next 5 years. The plan is to borrow the money for this investment at 6%.
You will need to submit a presentation sharing your recommendation and you must address the following questions:
Part A: Calculate the Net Present Value and Payback Period:

What is the net present value of this project?
Calculate the simple payback period for this project. Your desired payback period is 5 years. How long is the payback period for this project?

Use the following template to complete the Unit 4 Excel spreadsheet (IP): Unit 4 IP Assignment Template
Part B: Evaluate the investment and provide calculations for an alternative deal:

How would you evaluate this investment? What would be a good price at which to purchase this business?

Part C: In a 15-slide presentation, show your calculations and recommendations on whether to purchase the laundromat. Be sure to address the questions above in the presentation.
  APA format means, at a minimum, you will need the following:

Title slide: Remember the running head. The title should be in all capitals.
Length: 15 slides minimum
Body slides: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your presentation for this assignment is 15 slides. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference slide: References that align with your in-body academic sources are listed on the final slide of your presentation. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference slide is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.