BU 3810 Advertising and Promotion Marketing Sport Equipment Essay

Marketing Sports Equipment The purpose of this assignment is for you to propose a sales promotion based   on what you know about the product and the target market. For this assignment,   read Case 2 that is titled “Marketing Sports Equipment” on page 362 of your   textbook. After reading and studying the details of the case, respond to the   following questions with thorough explanations and well-supported  rationale: Academy Sports + Outdoors offers products that would appeal to a variety       of target markets. Identify a minimum of three target market groups using   the     following denotations: TM1: xxx, TM2: xxx, and TM3: xxx. Remember to   think     about demographic, behavioral, psychographic, and geographic   criteria when     defining each target market. For each of the target markets identified in question #1, what two types       of consumer sales promotions (discussed in Chapter 12) should Academy Sports   +     Outdoors offer? Explain. Looking at each target market you proposed in question #1, what are two       types of media that might be the most effective in reaching each of the   target     markets? Which two might not be as effective? Include your   rationale. The case states that Academy Sports + Outdoors receives a high volume of       requests for sponsorship activities. Based upon the target markets you       identified, what sponsors would you recommend that the company partner       with?