Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage. With their different perspectives in mind, evaluate how and why their strategies differ. What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?

 Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage.

With their different perspectives in mind, evaluate how and why their strategies differ.
What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?