Describe the key “push & pull” activities of the company?

BCO226 Sales & Purchasing Management Midterm Assignment & rubrics

Task
This is an individual task
Answer all the questions below
This is concerning the coursework we have gone through in class.
Answer each question separately and upload on Moodle in pdf format)
You need to choose a B2B company which will need to be vetted by the professor The company chosen is (PMCI manufacturing)

Questions
Using a company of your choice, in a B2B sector, give an overview of the key points of how value is delivered to the clients. Give a short explanation of why it is important to understand in terms of sales for the company and relate to Porter’s Value Chain?
Explain how the company above is structured (organisationally) to support its sales activities both in sales and related functionalities?
Describe the key “push & pull” activities of the company?
Describe how the company manages clients through the Sales Cycle?
Formalities:
Wordcount: 1800 words
Use a Table of Contents to help your structure.
References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 4 – Sunday 21/08/2022 23:59, via Moodle
Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:
Outcome 1: understand the sales management function as part of the overall company strategy and the processes involved in go-to- market activities.
Outcome 2: describe the importance of personal selling
Outcome 3: analyze the different stages of the personal selling process and its participants
Outcome 4: Understand the support of the organizational structures in terms of sales