Explain lobbying in your own words. Describe the different levels at which lobbying takes place. Why is there a lack of unity among the umbrella organizations?

(Minimum of 400 words, with at least two citations)
Part 1: Explain lobbying in your own words. Describe the different levels at which lobbying takes place. Why is there a lack of unity among the umbrella organizations?
Part 2: In your own words, describe what privacy means and what privacy protection companies should give employees.